Welcome to CD Recruitment’s 2025 SaaS & GTM Salary Benchmarking Guide

Level up your hiring strategy with the latest data on GTM salaries across the UK, EMEA & North America. 

Hiring in tech? You already know the war for talent in SaaS is fierce. Whether you're building out a high-performing sales org, scaling your pre-sales function, or expanding customer success, having up-to-date salary insights can make all the difference.

We’ve gathered intel from over 5,000 SaaS professionals and GTM leaders to bring you the inside track on what truly motivates candidates in today’s market:

In such a competitive space, guessing at salary expectations is no longer an option. With pressure to retain top performers and win over the best talent, accurate salary benchmarking is essential.

That’s where we come in!

At CD Recruitment, we specialise in scaling VC-backed SaaS vendors across GTM functions - from SDRs to CROs. Our 2025 Salary Benchmarking Guide arms you with the latest market rates, regional variances, and role-by-role breakdowns to help you attract, retain, and reward the talent that drives revenue.

Why this matters now more than ever:

  • The global SaaS market is projected to grow from $317.55 billion in 2024 to $1.23 trillion by 2032 - with GTM talent as the driving force behind that growth.

  • A Gallup survey in 2023 found that over 96% of workers are open to new opportunities - and 6.5 million UK professionals are actively planning their next move.

  • According to ManpowerGroup, 90% of hiring managers struggle to find skilled candidates - making the fight for talent more competitive than ever.

What does that mean for you?
It means offering a competitive package isn’t optional – it’s essential. High turnover, increasing demand, and a shrinking talent pool have raised the stakes. Our guide helps you confidently benchmark salaries, understand evolving expectations, and shape a talent strategy that works in today’s fast-moving SaaS world.

Inside, you’ll find:
The average UK, EMEA & North America salary data for key GTM roles (Sales, Marketing, Pre-Sales, Customer Success). 

Where has our data come from?
We’ve combined thousands of data points from recent placements across the SaaS space, alongside real-time feedback from our clients, candidates, and recruitment specialists. This guide reflects actual hiring patterns and salary movements over the past 12 months, giving you a powerful tool to stay ahead of the hiring curve in 2025.

Ready to benchmark with confidence?

Fill out your details below to download your copy of the 2025 SaaS Salary Guide now.